Pay Per Call

October 9, 2006

Ingenio signed a deal with MSN yesterday to place pay-per-call ads on MSN search service for mobile devices. Ingenio’s service enables advertisers to set-up pay-per-call ads. A pay-per-call ad is one where the user is connected to the call center rep when he clicks on the ad.
With this deal, Ingenio seems to be strengthening its presence in the pay-per-call market. It already has a deal with Google and AOL (AOL’s search service is powered by Google).

The biggest potential for pay-per-call would be in the mobile devices market. For search through mobile devices, a pay-per-call model is likely to be much more effective than a pay-per-click model. Search or internet surfing on Mobile devices happen in an entirely different context when compared to search on a PC. Many searches will be geo-centric (restaraunts in a particular area) and making a call (reservations, are you guys open now?) is an easier option than peering at content on a small screen.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: