The Wall Street Journal (behind a paywall) reported today Advertising.com, a subsidiary of AOL will be Ad distributor for the as-yet-unnamed NBC – News Corp. joint venture for online video. It seems like advertising.com is leveraging some of the IP it got through AOL’s acquisition of Truveo back in Dec 2005. The technology allows advertising.com to insert ads into video clips seamlessly at any point in the video. I can see advertisers being very interested in this. Imagine a Kellogs ad right as a family sits for breakfast in the video or a Circuit City ad just as viewers are in the middle of watching a football match.

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Adwords on Gmail

March 29, 2007

The ads that appear at the top of my emails in my Gmail account have become extremely targeted lately. I can’t seem to stop clicking on the ads that show up. Google has figured out my interests in start-ups and travel. I get mostly content links from Business week, NY travel and others that are right down my alley. Scary on one hand, but superb targeted,relevant content on the other.

Green Efforts

March 27, 2007

http://sustainlane.com/

VC Anti-Portfolio

March 26, 2007

Check out this page from the Bessemer Venture Partner site. An interesting (and witty!) profile of missed opportunities.

http://bvp.com/port/anti.asp

Full Disclosure: Bessemer is an investor in the company I work for.

The Dissent from Within

March 26, 2007

Are corporate-types finally waking up to the need for enviromental responsibility?

Here is an extract from a Wall Street Journal article (behind a pay wall)

NONDALTON, Alaska — Soaring in his private plane above the pristine tundra here two years ago, Robert B. Gillam experienced a conversion: The money manager and pro-business Republican became an impassioned conservationist.
He took the flight after reading reports that a Canadian company planned to build North America’s largest open-pit gold and copper mine in Southwest Alaska’s Bristol Bay region. The proposed Pebble Mine would stretch two miles across and be deep enough to swallow the Empire State Building. And it would be scraped from the headwaters of rivers that feed the world’s largest wild-salmon fishery.
So Mr. Gillam — whose Alaska investment firm holds more than $1 billion in mining stocks for clients — launched a second career. He has become the unlikely front man for a band of Native Alaskans, fishermen, hunters, environmentalists and business leaders opposing the project. Mr. Gillam, 60 years old, has helped pay for ads, lobbyists and polls to convince Alaskans that Pebble Mine could be an environmental disaster.
“Mining is no longer the ideal of a prospector with a pick-ax and pan,” he says, “but a dirty, industrial business.”

The Heavenly ski resort at Lake Tahoe is planning to cut-down hundreds of trees to make way for a chair lift. Here is an extract from an article in the Wall Street Journal (behind a pay wall).

…ski resorts, which cut down forests to create ski slopes and build condos, still haven’t completely won over environmentalists. A group called the Sierra Nevada Alliance recently condemned a proposal by officials at the Heavenly Mountain Resort at Lake Tahoe to chop down hundreds of ancient fir trees to make way for a new chairlift, even as it praised the participation of Heavenly and its parent, Vail Resorts Inc., in the global-warming campaign. “While some of the resorts are thinking globally, they aren’t thinking locally,” says Autumn Bernstein, land-use coordinator for the alliance.
Officials at Heavenly say they plan to mitigate the loss of the trees by working to protect old trees in other parts of the forest. “What environmentalists need to understand is that we are excellent stewards of the environment,” says Heavenly spokesman Russ Pecoraro.