Inserting Ads seamlessly into Video

March 30, 2007

The Wall Street Journal (behind a paywall) reported today Advertising.com, a subsidiary of AOL will be Ad distributor for the as-yet-unnamed NBC – News Corp. joint venture for online video. It seems like advertising.com is leveraging some of the IP it got through AOL’s acquisition of Truveo back in Dec 2005. The technology allows advertising.com to insert ads into video clips seamlessly at any point in the video. I can see advertisers being very interested in this. Imagine a Kellogs ad right as a family sits for breakfast in the video or a Circuit City ad just as viewers are in the middle of watching a football match.

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