Adwords Editor

December 2, 2006

The Adwords editor is one of the most useful Ad applications that Google has come up with in recent days. From a search advertiser’s stand point, it gives a great deal of flexibility in making large scale changes relatively quickly. The tool is specially useful when dealing with complex accounts where keyword characteristics tend to be multi dimensional in nature.

This is one more place where yahoo has not been able to deliver. Search ad spend tends to be correlated to the ease with which changes can be made to campaigns. It is to be seen how Yahoo V2/ Panama will affect the search ad spend share of google and yahoo. V2 is likely to put Yahoo on par with Google in relation to the main Adwords application. Most likely the average ad spend per advertiser is likely to increase in Yahoo because of V2. However, I do not see Yahoo coming up with an Adwords Editor like application at least until August 2007.


September 11th Gaffe

September 27, 2006

Today is September 11th. Naturally, many ads in the Wall Street Journal are commemorating the Sept 11th 2001 aniversary. However, emirates airlines seem to have been caught off-gaurd. Look at the snapshot of page A3 from today’s WSJ.

The Tiffany and Alger ads (right side column) both speak to the Sept 11th tragedy. The Emirates airline Ad (bottom left) however is the usual one they run on this spot on a regular basis.

This Emirates ad seems inappropriate for today, not only because it is an airline, but also because UAE based. Readers (aka customers) on seeing the ad in the context of the other ads on the page, would probably have a negative reaction to it. The ad is most definitely doing harm rather than good for the airline. In my opinion, this is a PR gaffe for Emirates!