The Wall Street Journal (behind a paywall) reported today Advertising.com, a subsidiary of AOL will be Ad distributor for the as-yet-unnamed NBC – News Corp. joint venture for online video. It seems like advertising.com is leveraging some of the IP it got through AOL’s acquisition of Truveo back in Dec 2005. The technology allows advertising.com to insert ads into video clips seamlessly at any point in the video. I can see advertisers being very interested in this. Imagine a Kellogs ad right as a family sits for breakfast in the video or a Circuit City ad just as viewers are in the middle of watching a football match.

Three subscribers have sued AOL. Their search data was released as part of an intentional release by AOL of some 19 million search requests made by 650,000 users. The three subscribers are seeking a class-action status for their lawsuit. My guess? This lawsuit will soon gain class action status.